Well measured, well optimised and well executed SEO and online marketing is about focusing on giving the best experience possible to the customer at all times during their interactions with you and any content that they encounter.
Good internet marketing is about delivering a fantastic experience for customers.
By providing the right amount of relevant keyword content on your site in the right places you provide Google with the correct pointers for it to bring up your website when people are making relevant searches. You make it easy for Google to find your site when people search for what you do.
Zumm provides a comprehensive range of SEO services to businesses. Read on to find out how we can help your business with our services in SEO, Stoke-on-Trent.
Onsite SEO – Website Optimisation
We can help your business to identify important keywords and phrases that relate to the work you do. These keywords can then be targeted in a variety of ways, such as in website content and links (which helps to give a holistic view of your site for SEO purposes).
When used appropriately and researched properly the correct choice of keywords will not only enhance your site and maximise its ability to retain existing customers but also help it connect with greater numbers of new customers.
Put simply, you need relevant keyword content to connect with people searching online for what you are providing.
Offsite SEO – Link Building
Your search engine optimisation doesn’t just end with your own website. There are other ways that we can help you improve your search engine performance. For example, an important aspect of this is link-building. This is where third party sites link back to your own website. It helps to promote your site as active and relevant, which is beneficial in terms of SEO. We can also set up Pay Per Click (PPC) campaigns for your business, assist you with setting up a blog and more.
An important part of SEO is copywriting. This is for several reasons: one is that good quality content is more likely to feature highly in search engine results, and another is that it helps to provide a better user experience for the people who view your website. This is something that we can help you with at Zumm, so whether you are looking for us to write the content for your website or come up with slogans and text for marketing campaigns, we’ll be able to help you.
Our SEO Stoke-on-Trent services have multiple benefits. For instance:
We understand that creating SEO success is a long term project. This is why we are so keen to develop lasting relationships with our clients, so that we can work with them on their SEO over an extended period.
Good SEO can grow your audience and, if the right audience is targeted, it can also grow your business. We work with you to tailor your SEO to your target audience so you’ll have the best possible chance of translating traffic into more business.
We keep up to date with the latest SEO developments so we can pass on those benefits to the work we do for our clients – as soon as we learn something new, you’ll be the first to benefit.